Why You Should Consider a Digital Marketing Course
Digital Marketing Courses in Vadodara
There are many benefits that you can enjoy by taking a digital marketing course. First, you will gain a comprehensive understanding of how digital marketing works. You will also learn about the latest digital marketing trends and techniques. Additionally, a digital marketing course can help you develop the skills that you need to create and execute a successful digital marketing campaign.
Introduction TO Digtal Marketing
Digital marketing is the process of using electronic devices to promote and sell products or services. It includes a wide range of activities, such as email marketing, social media marketing, search engine marketing, and content marketing.
Digital Marketing Modules
- Search Engine Marketing
- Search Engine Optimization
- Social Media Marketing
- Contain Marketing
- Email Marketing
- Web Analysis
- Conversion Rate Optimization
- Sales Funnel (AIDA)
Website / WordPress Setup
- Domain
- Hosting
- Cloud Level
- Dedicated
- WordPress Theme
Why WordPress ?
- Its More Popular in the world (70%)
- Open Source With Room of Expectation
- Highly Customize for Great flexibility
- Design for Every one not only for Developer
- Lower Cost for Setup & Maintenance
Traffic Source to your website
- Basic Setup
- Google Map
- On Page SEO
- Traffic Sources
- Online Directory Listing
- Social Media Accounts
- Build Backlinks
- Include “#” in your Post
- Target Long tail keywords
Points to Remember
Points to Remember
- Study Your Niche Well
- Make a list of important, relevant topic related to you Niche/ Business
- Fill the Topic with Good keywords
- Check a long term keywords in each topic / page
- Check The Competitors Keywords Rank for
- Use Keywords Research tools
- Understand Keywords Martix
- Search Volume
- Click
- Traffic Potential
- Keyword Difficulty
What is SEO ?
SEO Stand “Search Engine Optimization” , It’s an art of Getting free and organic traffic from SERP (Search Engine Result Page )
How does Google Rank your Website ?
- Contain
- Backlinks
- User Interface (UI)
- Site Structure
Types of SEO
- On Page SEO
- Off Page SEO
- Technical SEO
On Page SEO
- Internal Links
- Keywords
- Responsive links
- Meta tag and description
Technical SEO
- Website Speed
- Time Spend on Website
- HTTPS
OFF Page SEO
- Backlinks are core of SEO
- Its Action Taken out side of Website
- Types of Backlinks
- Follow – No follow Backlinks
- Link Juice
- Relevancy
- Inter & External Link
- Importance of Backlinks
- Increase Ranking / Visibility
- Sending referral Traffic
- Brand Building
- Building Relationship
Social Media Marketing
Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic.
Platforms
- WhatsApp API
Google Ads
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos
Types Of Google ADs
- Search Ads
- Display Ads
- Video Ads
- Mobile Ads
- Shopping Ads
Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Online Reputation Management
Reputation management refers to the influencing and controlling of an individual’s or group’s reputation. Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual’s or group’s reputation.
Benefits Of Online Reputation
- Increase in sales / Brand
- Build Trust
- Show your Best Side
How to Deal With Negative Comments
- Respond to All Comment
- Think Before you React
- Don’t Make Assumption
- Inject Some fun & Fullness into your reponce
- Acknowledge your mistake
- Take the Conversion to another platform like Email
Landing Page
A landing page is any web page that a consumer can land on, but in the marketing realm, it’s usually a standalone page, distinct from your homepage or any other page, that serves a single and focused purpose. A landing page is a follow-up to any promises that you’ve made in your content.
Need of Landing Page
- Boost your business goal
- Increase Conversion
- Generate data and insights
- Improve paid and search campaign
- Grow your Email List
- Improve your Brand Awareness
Who Can Join This Course ?
- Working Professionals
- Branding / Sales / Marketing Professionals
- Students
- Entrepreneurs
- Startups
- Housewives
Types of Job in Digital Marketing
- Digital Marketing Manager
- SEO Excecutive
- Social Media Marketing
- Search Engine Marketing
- Email Marketing Expert
- Contain Marketing
- Inbound Marketing
- Conversion Rate Optimization
Who can JOIN...?
"Join today and transform your potential into success with our comprehensive and engaging courses."
STUDENTS
MARKETING MANAGER
JOB HOLDERS
BUSINESS MANAGER
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Skills All Digital Marketers Need
Digital marketers must stay current with the newest trends and technologies to be effective in their positions in the always changing digital landscape. The value of specific skills has increased dramatically for success in 2023. Let's go through the seven abilities that marketers will need to have in 2023 in order to stay competitive.